{ "item_title" : "Bringing Back the Past", "item_author" : [" School of Advanced Military Studies "], "item_description" : "Service culture affects how military branches organize, train, equip, and survive as separate institutions of the US military. The culture of a service includes the persistent, patterned way of thinking about operations and relationships. The population of a particular service will identify with a common mission, capability, and or ethos, thus forming a cohesive culture. Air Force culture is centered upon the idea that advanced technology enables the service to be a decisive contributor to warfare from the air domain. In order to stay relevant to current military requirements, services are faced with the challenge of either re-organizing or directing a major change in practices, or both. Once the service initiates the change, the service culture's response is a direct contributor to whether or not the change will be successful. This is a major change in practices, and goes against the current service culture that has, since before its inception as an independent institution, fostered a technology biased ethos. This book asks how the Air Force can successfully enable the necessary cultural change that will have to accompany a successful transition to low-tech propeller driven strike aircraft. The hypothesis is that senior service leaders must influence cultural change so that it evolves in the desired direction.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/50/097/381/1500973815_b.jpg", "price_data" : { "retail_price" : "14.95", "online_price" : "14.95", "our_price" : "14.95", "club_price" : "14.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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