menu

Business Plans for Dummies
by Paul Tiffany and Steven D. Peterson




Overview -

Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success

Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That's why so many businesses have difficulty making it - and unfortunately, several don't - in today's competitive marketplace.

Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. You'll learn to:

  • Create a detailed business plan
  • Put that plan into action (instead of in a drawer)
  • Use the plan to secure financing
  • Prepare for opportunities
  • Avoid common pitfalls

In short, Business Plans For Dummies helps you create a map to help you take your business where you want it to go. You'll discover how to:

  • Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others
  • Clarify and crystallize your company's mission, vision, and values
  • Analyze your industry and your competition
  • Identify your customers, including their needs, habits, purchase triggers, and decision-making processes
  • Objectively analyze your company's strengths and weaknesses
  • Analyze your financial situation to create realistic forecasts and budgets
  • Recognize trends and anticipate changes, both in the overall economy and in your industry
  • Plan for growth, based on new markets, your product's life cycle, or the creation of new products
  • Structure your organization
  • Nurture leadership

Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic business plan that will help you navigate the inevitable curves and detours in today's marketplace and keep you on course. If you're a business owner or entrepreneur - or you want to be one - this friendly and accessible guide is a must-have resource.

  Read Full Product Description
 
local_shippingFor Delivery
In Stock.
This item is Non-Returnable.
FREE Shipping for Club Members help
 
storeBuy Online Pickup At Store
search store by zipcode

 
 
New & Used Marketplace 51 copies from $3.44
 
 
 

More About Business Plans for Dummies by Paul Tiffany; Steven D. Peterson

 
 
 

Overview

Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success

Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That's why so many businesses have difficulty making it - and unfortunately, several don't - in today's competitive marketplace.

Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. You'll learn to:

  • Create a detailed business plan
  • Put that plan into action (instead of in a drawer)
  • Use the plan to secure financing
  • Prepare for opportunities
  • Avoid common pitfalls

In short, Business Plans For Dummies helps you create a map to help you take your business where you want it to go. You'll discover how to:

  • Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others
  • Clarify and crystallize your company's mission, vision, and values
  • Analyze your industry and your competition
  • Identify your customers, including their needs, habits, purchase triggers, and decision-making processes
  • Objectively analyze your company's strengths and weaknesses
  • Analyze your financial situation to create realistic forecasts and budgets
  • Recognize trends and anticipate changes, both in the overall economy and in your industry
  • Plan for growth, based on new markets, your product's life cycle, or the creation of new products
  • Structure your organization
  • Nurture leadership

Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic business plan that will help you navigate the inevitable curves and detours in today's marketplace and keep you on course. If you're a business owner or entrepreneur - or you want to be one - this friendly and accessible guide is a must-have resource.



This item is Non-Returnable.

 

Details

  • ISBN-13: 9780764576522
  • ISBN-10: 0764576526
  • Publisher: For Dummies
  • Publish Date: December 2004
  • Page Count: 364
  • Dimensions: 9.2 x 7.4 x 0.84 inches
  • Shipping Weight: 1.24 pounds

Series: For Dummies

Related Categories

 

BAM Customer Reviews