{
"item_title" : "The Business of Rural Tourism",
"item_author" : [" Don Getz", "Stephen Page "],
"item_description" : "This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management.",
"item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/41/513/511/0415135117_b.jpg",
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Overview
This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management.
This item is Non-Returnable
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Details
- ISBN-13: 9780415135115
- ISBN-10: 0415135117
- Publisher: Cengage Learning
- Publish Date: June 1997
- Dimensions: 9.65 x 7.45 x 0.43 inches
- Shipping Weight: 0.86 pounds
- Page Count: 236
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