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{ "item_title" : "Ca$hvertising", "item_author" : [" Drew Eric Whitman "], "item_description" : "Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACTSixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACTCaptions under photos get 200 percent greater readership than non-headline copy. FACTAds with sale prices draw 20 percent more attention. FACTHalf-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACTFour-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising --you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say Sneaky ways to persuade people to respond Effective tricks for writing magnetic headlines What mistakes to avoid...at all costs What you should always/never do in your ads Expert formulas, guidance, tips and strategies", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/60/163/032/1601630328_b.jpg", "price_data" : { "retail_price" : "15.99", "online_price" : "15.99", "our_price" : "15.99", "club_price" : "15.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Ca$hvertising|Drew Eric Whitman
Ca$hvertising : How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
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Overview

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT Captions under photos get 200 percent greater readership than non-headline copy. FACT Ads with sale prices draw 20 percent more attention. FACT Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising --you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say Sneaky ways to persuade people to respond Effective tricks for writing magnetic headlines What mistakes to avoid...at all costs What you should always/never do in your ads Expert formulas, guidance, tips and strategies

  • ISBN-13: 9781601630322
  • ISBN-10: 1601630328
  • Publisher: Career Press
  • Publish Date: November 2008
  • Dimensions: 8.7 x 5.9 x 0.6 inches
  • Shipping Weight: 0.65 pounds
  • Page Count: 208