menu

Cause Marketing for Nonprofits : Partner for Purpose, Passion, and Profits
by Jocelyne Daw




Overview -
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

  Read Full Product Description
 
local_shippingFor Delivery
In Stock.
This item is Non-Returnable.
FREE Shipping for Club Members help
 
storeBuy Online Pickup At Store
search store by zipcode

 
 
New & Used Marketplace 11 copies from $3.53
 
 
 

More About Cause Marketing for Nonprofits by Jocelyne Daw

 
 
 

Overview

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.


This item is Non-Returnable.

 

Details

  • ISBN-13: 9780471717508
  • ISBN-10: 0471717509
  • Publisher: Wiley
  • Publish Date: March 2006
  • Page Count: 312
  • Dimensions: 10.24 x 7.36 x 1.02 inches
  • Shipping Weight: 1.65 pounds

Series: AFP/Wiley Fund Development #166

Related Categories

 

BAM Customer Reviews