{ "item_title" : "Change", "item_author" : [" Damon Centola "], "item_description" : "How to create the change you want to see in the world using the paradigm-busting ideas in this utterly fascinating (Adam Grant) big-idea book.​ Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which influencers are king, sticky ideas go viral, and good behavior is nudged forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/31/645/733/0316457337_b.jpg", "price_data" : { "retail_price" : "29.00", "online_price" : "29.00", "our_price" : "29.00", "club_price" : "29.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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