{ "item_title" : "Chocolate Wars", "item_author" : [" Deborah Cadbury "], "item_description" : "In the early nineteenth century the major English chocolate firms -- Fry, Rowntree, and Cadbury -- were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations -- while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth.Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/61/039/051/1610390512_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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