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Chocolate Wars : The 150-Year Rivalry Between the World's Greatest Chocolate Makers
by Deborah Cadbury




Overview -
In the early nineteenth century the major English chocolate firms -- Fry, Rowntree, and Cadbury -- were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations -- while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth.

Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets.

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More About Chocolate Wars by Deborah Cadbury

 
 
 

Overview

In the early nineteenth century the major English chocolate firms -- Fry, Rowntree, and Cadbury -- were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations -- while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth.

Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets.

 

Details

  • ISBN-13: 9781610390514
  • ISBN-10: 1610390512
  • Publisher: PublicAffairs
  • Publish Date: October 2011
  • Page Count: 348
  • Dimensions: 8.41 x 5.53 x 1.02 inches
  • Shipping Weight: 0.84 pounds


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