By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
- ISBN-13: 9780393353341
- ISBN-10: 0393353346
- Publisher: W. W. Norton & Company
- Publish Date: December 2016
- Dimensions: 8 x 5.4 x 1 inches
- Shipping Weight: 0.75 pounds
- Page Count: 432