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Citizen Coke : The Making of Coca-Cola Capitalism
by Bartow J. Elmore




Overview -

By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

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More About Citizen Coke by Bartow J. Elmore

 
 
 

Overview

By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.



This item is Non-Returnable.

 

Details

  • ISBN-13: 9780393353341
  • ISBN-10: 0393353346
  • Publisher: W. W. Norton & Company
  • Publish Date: December 2016
  • Page Count: 432
  • Dimensions: 8 x 5.4 x 1 inches
  • Shipping Weight: 0.75 pounds


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