{
"item_title" : "Citizen Coke",
"item_author" : [" Bartow J. Elmore "],
"item_description" : "By examining the real thing ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.",
"item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/39/335/334/0393353346_b.jpg",
"price_data" : {
"retail_price" : "18.95", "online_price" : "18.95", "our_price" : "18.95", "club_price" : "18.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Citizen Coke : The Making of Coca-Cola Capitalism
Other Available Formats
Overview
By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Details
- ISBN-13: 9780393353341
- ISBN-10: 0393353346
- Publisher: W. W. Norton & Company
- Publish Date: December 2016
- Dimensions: 8 x 5.4 x 1 inches
- Shipping Weight: 0.75 pounds
- Page Count: 432
Related Categories
