{ "item_title" : "The Cognitive Edge", "item_author" : [" Reactive Publishing", "Alice Schwartz", "Daniel Williams "], "item_description" : "Reactive Publishing Unlock the power of strategic decision-making with The Cognitive Edge, your essential guide to mastering cognitive biases in business. Designed for forward-thinking entrepreneurs, executives, and decision-makers, this groundbreaking book explores the most critical cognitive biases influencing leadership, financial planning, marketing strategies, and innovation in the modern business landscape.In a world driven by rapid technological change and data overload, understanding the psychology behind decision-making is no longer optional-it's a competitive advantage. The Cognitive Edge offers actionable insights backed by the latest behavioral economics, neuroscience, and psychology research to help you: Identify and neutralize cognitive traps that cloud judgment.Optimize business strategy with bias-aware frameworks.Enhance team performance through clearer, more objective leadership.Improve market positioning with behaviorally-driven marketing tactics.Make data-driven decisions without the influence of mental shortcuts.Whether you're leading a startup, managing corporate strategy, or scaling a thriving business, this book empowers you to think critically, reduce costly mistakes, and stay ahead in 2025's dynamic market.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/830/650/9798306507132_b.jpg", "price_data" : { "retail_price" : "22.99", "online_price" : "22.99", "our_price" : "22.99", "club_price" : "22.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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