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Cold War Rhetoric : Strategy, Metaphor, and Ideology
by Martin J. Medhurst and Philip Wander and Robert L. Scott




Overview -

Cold War Rhetoric is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism--strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.

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Paperback - Revised Ed.
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More About Cold War Rhetoric by Martin J. Medhurst; Philip Wander; Robert L. Scott

 
 
 

Overview

Cold War Rhetoric is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism--strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.



This item is Non-Returnable.

 

Details

  • ISBN-13: 9780870134425
  • ISBN-10: 0870134426
  • Publisher: Michigan State University Press
  • Publish Date: November 1997
  • Page Count: 230
  • Dimensions: 9.07 x 6.02 x 0.56 inches
  • Shipping Weight: 0.76 pounds

Series: Rhetoric & Public Affairs

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