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The Complete Guide to Book Publicity : Second Edition
by Jodee Blanco




Overview -
Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.

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Language: eng

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More About The Complete Guide to Book Publicity by Jodee Blanco

 
 
 

Overview

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.


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Details

  • ISBN: 9781581159967
  • Publisher: Allworth
  • Imprint: Allworth
  • Date: May 2004
  • Seller Statement: Sold by Simon and Schuster
 

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