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Copywriting : Successful Writing for Design, Advertising, and Marketing
by Mark Shaw




Overview -
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

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More About Copywriting by Mark Shaw

 
 
 

Overview

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.


This item is Non-Returnable.

 

Details

  • ISBN-13: 9781780670003
  • ISBN-10: 1780670001
  • Publisher: Laurence King
  • Publish Date: October 2012
  • Page Count: 240
  • Dimensions: 9.6 x 6.7 x 0.9 inches
  • Shipping Weight: 1.4 pounds


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