The Cubs Way|Verducci, Tom
The Cubs Way
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The New York Times Bestseller

With inside access and reporting, Sports Illustrated senior baseball writer and FOX Sports analyst Tom Verducci reveals how Theo Epstein and Joe Maddon built, led, and inspired the Chicago Cubs team that broke the longest championship drought in sports, chronicling their epic journey to become World Series champions.

It took 108 years, but it really happened. The Chicago Cubs are once again World Series champions.

How did a team composed of unknown, young players and supposedly washed-up veterans come together to break the Curse of the Billy Goat? Tom Verducci, twice named National Sportswriter of the Year and co-writer of The Yankee Years with Joe Torre, will have full access to team president Theo Epstein, manager Joe Maddon, and the players to tell the story of the Cubs' transformation from perennial underachievers to the best team in baseball.

Beginning with Epstein's first year with the team in 2011, Verducci will show how Epstein went beyond "Moneyball" thinking to turn around the franchise. Leading the organization with a manual called "The Cubs Way," he focused on the mental side of the game as much as the physical, emphasizing chemistry as well as statistics.

To accomplish his goal, Epstein needed manager Joe Maddon, an eccentric innovator, as his counterweight on the Cubs' bench. A man who encourages themed road trips and late-arrival game days to loosen up his team, Maddon mixed New Age thinking with Old School leadership to help his players find their edge.

The Cubs Way takes readers behind the scenes, chronicling how key players like Rizzo, Russell, Lester, and Arrieta were deftly brought into the organization by Epstein and coached by Maddon to outperform expectations. Together, Epstein and Maddon proved that clubhouse culture is as important as on-base-percentage, and that intangible components like personality, vibe, and positive energy are necessary for a team to perform to their fullest potential.

Verducci chronicles the playoff run that culminated in an instant classic Game Seven. He takes a broader look at the history of baseball in Chicago and the almost supernatural element to the team's repeated loses that kept fans suffering, but also served to strengthen their loyalty.

The Cubs Way is a celebration of an iconic team and its journey to a World Championship that fans and readers will cherish for years to come.


  • ISBN-13: 9780804190015
  • ISBN-10: 0804190011
  • Publisher: American Book Company
  • Publish Date: October 2018

Celebrating the season of the Cub

It’s a new world, baseball fans. The Cubs are World Series champs for the first time since 1908—and there’s plenty to read this spring about the team’s success. The lovable losers stopped losing by employing a manager untethered to traditionalism, a load of young talent and an analytics-savvy front office. This sort of data-driven thinking has become a favorite topic of baseball books, and we get another strong entry this year. The gem of the season, though, takes us back to an earlier era and a much rowdier and more dysfunctional bunch.

To start with the team of the moment: It’s hard to overstate the enormity of the Cubs’ triumph. Just three years ago, they were fresh off an abysmal 96-loss season; in this very space, a reviewer had the gall to call the Cubs “inherently funny.” Oh, how the tables have turned. The last laugh goes to Scott Simon, whose My Cubs: A Love Story is a brisk, sweet romp through Cubs history to the glorious present. Who can forget the numberless celebrity Cub fans who emerged at the 2016 Classic—your Bill Murrays, your John Cusacks, your Eddie Vedders? Simon, host of NPR’s “Weekend Edition Saturday,” was among them, if not so frequently the object of the Fox cameraman’s gaze. Hard to question his bona fides, though. “Uncle Charlie” was Charlie Grimm, who managed when the Cubs last appeared in the Series in 1945. “Uncle Jack” was longtime broadcaster Jack Brickhouse. Neither of these men was Simon’s uncle in the technical sense, but they were close enough to get him access to Wrigley as a boy and a lifelong Cubbie bug.

The personal bits are the best parts here. Simon also finds some deep cuts, such as a remembrance of second baseman Ken Hubbs, whose star shone bright in the early ’60s before a plane crash snuffed it out. Most of the rest is familiar to the initiated—the goat, the Bartman, the victory just lived—though sprinkled liberally with Simon’s Cubs-related doggerel. The Chicago faithful should eat it up, baseball fans with an ear for whimsy will be amused, and no one can begrudge it (Cleveland devotees excepted).

More straightforward, though deeper, is Tom Verducci’s The Cubs Way: The Zen of Building the Best Team in Baseball and Breaking the Curse. The stars of this show are Theo Epstein, the curse-dispelling general manager who earned his first star with the Red Sox, and Joe Maddon, the unorthodox coach and, as is reported here, big Pat Conroy fan. Verducci, who got plenty of access to his subjects, handles Epstein’s transition to the Cubs from the Sox and Maddon’s coaching philosophy. He structures the story of the team’s construction around a game-by-game description of the 2016 Series. It’s an effective and entertaining breakdown of what looks to be the next MLB dynasty.

You can be sure the Cubs front office is hip to the stats that are the subject of ESPN analyst Keith Law’s Smart Baseball: The Story Behind the Old Stats That Are Ruining the Game, the New Ones That Are Running It, and the Right Way to Think about Baseball. The subtitle, in all its verbosity and italicization, nicely encapsulates the author’s impatience with atavistic analysis. And it provides the three-part structure for the book.

In the first section, Law brings the hammer down on stats like batting average, RBI and fielding percentage—pillars of baseball cards but irrelevant to a player’s true quality. In the second, he discusses more revealing measures like on-base percentage and fielding independent pitching. In the third, he applies modern stats to questions like the Hall of Fame and discusses where the future of baseball analytics is going—particularly with the advent of MLB’s Statcast product, which promises to give us new information and to make hard-to-quantify abilities like defense easier to grade.

Many readers will already know the undeniable truths here (like the idiocy of saves and pitcher wins); on some of the less familiar concepts (like weighted on-base average, or wOBA), the book is, unfortunately, a bit murky. In most of its sections, though, it qualifies as a useful introduction to (or refresher on) statistical fundamentals—assuming the reader doesn’t mind a little snark, a flat attempt at humor here and there or a condescending tone. Pete Palmer and John Thorn’s The Hidden Game of Baseball (to which this book owes a great debt) is better stats through dense mathematical analysis. Michael Lewis’ Moneyball is better stats through narrative. Smart Baseball is better stats through polemic.

One team that most certainly did not believe in “smart baseball” was the 1970s Oakland A’s, which took three straight Series from 1972–74. Jason Turbow tells their tale in Dynastic, Bombastic, Fantastic: Reggie, Rollie, Catfish, and Charlie Finley’s Swingin’ A’s. This team is a perfect fit for Turbow, a wonderful storyteller who gave us a rollicking look at major league players’ daily lives in The Baseball Codes. These A’s were a dysfunctional bunch, known almost as much for their fighting in the locker room as for their play on the field. (Manager Dick Williams could shrug off his own role in one of these scrums by telling the press, “And don’t forget, I had five or six scotches at the time.”)

What arguably fueled the winning was the one person the A’s hated worse than each other: owner Charlie Finley. He was a dictator, a micromanager and a showman. He favored loading up the bench with pinch runners; one of his prized signings was a sprinter who couldn’t read a pitcher’s pickoff move. And he was a skinflint, a quality that earned him the enmity of his players and that famously drove off star pitcher Catfish Hunter. The beauty of Dynastic, Bombastic, Fantastic is that it works on two levels: as a great yarn but also a sharp illustration of the game as it existed just before free agency changed it forever. Turbow tells the story with a facility that makes it the read of the season.


This article was originally published in the April 2017 issue of BookPage. Download the entire issue for the Kindle or Nook.