{ "item_title" : "Cultish", "item_author" : [" Amanda Montell "], "item_description" : "One of those life-changing reads that makes you see--or, in this case, hear--the whole world differently. --Megan Angelo, author of FollowersAt times chilling, often funny, and always perceptive and cogent, Cultish is a bracing reminder that the scariest thing about cults is that you don't realize you're in one till it's too late.--Refinery29.comThe New York Times bestselling author of The Age of Magical Overthinking and Wordslut analyzes the social science of cult influence: how cultish groups, from Jonestown and Scientologists to SoulCycle and social media gurus, use language as the ultimate form of power.What makes cults so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we're looking for a satisfying explanation for what causes people to join--and more importantly, stay in--extreme groups. We secretly want to know: could it happen to me? Amanda Montell's argument is that, on some level, it already has . . .Our culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of brainwashing. But the true answer has nothing to do with freaky mind-control wizardry or Kool-Aid. In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear--and are influenced by--every single day. Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities cultish, revealing how they affect followers of groups as notorious as Heaven's Gate, but also how they pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of cultish everywhere.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/06/299/315/0062993151_b.jpg", "price_data" : { "retail_price" : "30.00", "online_price" : "30.00", "our_price" : "30.00", "club_price" : "30.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "30.00" } }

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Cultish

It may not seem like CrossFit (a popular high-intensity interval training workout) and Heaven’s Gate (a cult that believed UFOs were headed to Earth on the tail of the Hale-Bopp comet) have any similarities. But as linguist Amanda Montell argues in Cultish: The Language of Fanaticism, these are just two of many groups that bind their members together by employing cultish language.

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ALSO IN BOOKPAGE: Amanda Montell answers that age-old unsettling question: How susceptible am I to cults and cultish groups?

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“Though ‘cult language’ comes in different varieties, all charismatic leaders—from Jim Jones and Jeff Bezos to SoulCycle instructors—use the same basic tools,” Montell writes. These tools include using insider lingo, relying on thought-terminating cliches that discourage asking questions and love-bombing with excessive flattery.

Cults may seem like a creepy relic of the past, but lots of groups successfully employ cultish language today. Simply put, a cultish group is one that promises to improve your life if you follow its regimen, buy its products or obey its leader. Such groups are common because, as Montell argues, cultish language really does bind a group together. Think of the specialized vocabulary used by Alcoholics Anonymous, for example. You can drop into any AA meeting across the world and immediately understand AA-speak.

The author’s experience as a linguist melds well with her research into the psychological underpinnings of cultish language, including interviews with several cult survivors. Montell also addresses why words like brainwashing don’t accurately describe how people come under a cultish thrall. “Language . . . reshapes a person’s reality only if they are in an ideological place where that reshaping is welcome,” she writes. According to Montell, our loved ones adopt QAnon conspiracy theories or hawk leggings/herbal supplements/skincare on Facebook for multilevel marketing (MLM) schemes not because they’re gullible or weak but because they’re idealistic, tenacious and open to these groups’ messaging.

Few of us may interact with Scientology or NXIVM directly, but that doesn’t mean we’re beyond the purview of cultish influence. Many of us participate in “cult fitness” groups, turn to Instagram influencers for self-improvement tips or sell products for MLMs. Cultish demonstrates that we are all more susceptible to joining the in-group than we may realize.