Design Like Apple : Seven Principles for Creating Insanely Great Products, Services, and Experiences
by John Edson


Overview - Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail-- from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

  • Offers behind-the-scenes stories from current and recent Apple insiders
  • Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
  • Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

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More About Design Like Apple by John Edson
 
 
 
Overview
Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail-- from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

  • Offers behind-the-scenes stories from current and recent Apple insiders
  • Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
  • Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.



This item is Non-Returnable.

 
Details
  • ISBN-13: 9781118290316
  • ISBN-10: 1118290313
  • Publisher: Wiley
  • Publish Date: July 2012
  • Page Count: 192
  • Dimensions: 8.36 x 8.39 x 0.76 inches
  • Shipping Weight: 1.45 pounds


Related Categories

Books > Design > Graphic Arts - General

 
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