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Design Management : Using Design to Build Brand Value and Corporate Innovation
by Brigitte Borja de Mozota




Overview -
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.

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Language: eng

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More About Design Management by Brigitte Borja de Mozota

 
 
 

Overview

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.


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Details

  • ISBN: 9781581159370
  • Publisher: Allworth
  • Imprint: Allworth
  • Date: Aug 2003
  • Seller Statement: Sold by Simon and Schuster
 

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