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Designing for Growth : A Design Thinking Tool Kit for Managers
by Jeanne Liedtka and Tim Ogilvie




Overview -
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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More About Designing for Growth by Jeanne Liedtka; Tim Ogilvie

 
 
 

Overview

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

 

Details

  • ISBN-13: 9780231158381
  • ISBN-10: 0231158386
  • Publisher: Columbia Business School Publishing
  • Publish Date: June 2011
  • Page Count: 248
  • Dimensions: 8.5 x 8.7 x 0.9 inches
  • Shipping Weight: 1.6 pounds

Series: Columbia Business School Publishing

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