{ "item_title" : "The E Myth Revisited", "item_author" : [" Michael E. Gerber "], "item_description" : "In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business--from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/88/730/728/0887307280_b.jpg", "price_data" : { "retail_price" : "22.99", "our_price" : "5.97", "club_price" : "5.97", "savings_pct" : "74", "savings_amt" : "0.00", "club_savings_pct" : "74", "club_savings_amt" : "0.00", "discount_pct" : "10" } }

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