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From an Idea to Disney : How Imagination Built a World of Magic
by Lowey Bundy Sichol and C. S. Jennings




Overview -
From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey

"I only hope that we never lose sight of one thing--that it was all started by a mouse." --Walt Disney

Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book

  • Find out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey )
  • Discover behind-the-scenes magic of how Walt Disney World is run.
  • Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more

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More About From an Idea to Disney by Lowey Bundy Sichol; C. S. Jennings

 
 
 

Overview

From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey

"I only hope that we never lose sight of one thing--that it was all started by a mouse." --Walt Disney

Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book

  • Find out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey )
  • Discover behind-the-scenes magic of how Walt Disney World is run.
  • Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more

 

Details

  • ISBN-13: 9781328453617
  • ISBN-10: 1328453618
  • Publisher: Clarion Books
  • Publish Date: February 2019
  • Page Count: 112
  • Reading Level: Ages 10-12
  • Dimensions: 7.4 x 5.2 x 0.5 inches
  • Shipping Weight: 0.3 pounds

Series: From an Idea to

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