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From an Idea to Nike : How Marketing Made Nike a Global Success
by Lowey Bundy Sichol and C. S. Jennings




Overview -
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

  • Find out where the name Nike came from and how the famous swoosh became the signature logo.
  • Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan )
  • Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond

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More About From an Idea to Nike by Lowey Bundy Sichol; C. S. Jennings

 
 
 

Overview

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

  • Find out where the name Nike came from and how the famous swoosh became the signature logo.
  • Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan )
  • Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond

 

Details

  • ISBN-13: 9781328453631
  • ISBN-10: 1328453634
  • Publisher: Clarion Books
  • Publish Date: February 2019
  • Page Count: 128
  • Reading Level: Ages 10-12
  • Dimensions: 7.4 x 5.2 x 0.4 inches
  • Shipping Weight: 0.35 pounds

Series: From an Idea to

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