Guerrilla Marketing : Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Overview
NATIONAL BESTSELLER
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.
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Details
- ISBN-13: 9780618785919
- ISBN-10: 0618785914
- Publisher: Harper Business
- Publish Date: May 2007
- Dimensions: 9 x 6.01 x 0.95 inches
- Shipping Weight: 1 pounds
- Page Count: 384
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