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Guerrilla Marketing|Jay Conrad Levinson
Guerrilla Marketing : Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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Overview

NATIONAL BESTSELLER

The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

  • ISBN-13: 9780618785919
  • ISBN-10: 0618785914
  • Publisher: Harper Business
  • Publish Date: May 2007
  • Dimensions: 9 x 6.01 x 0.95 inches
  • Shipping Weight: 1 pounds
  • Page Count: 384