{ "item_title" : "Gung Ho!", "item_author" : [" Ken Blanchard "], "item_description" : "Here is an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. It is a must-read for everyone who wants to stay on top in today's ultra-competitive business world.Raving Fans taught managers how to turn customers into full-fledged fans. Now, Gung Ho brings the same magic to employees. Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho--a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization. The three principles of Gung Ho are:The Spirit of the SquirrelThe Way of the BeaverThe Gift of the GooseThese three cornerstones of Gung Ho are surprisingly simple and yet amazingly powerful. Whether your organization consists of one or is listed in the Fortune 500, this book ensures Gung Ho employees committed to success.Gung Ho also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas. Destined to become a classic, Gung Ho is a rare and wonderful business book that is packed with invaluable information as well as a compelling, page-turning story.Management legend Ken Blanchard and master entrepreneur Sheldon Bowles are back with Gung Ho , revealing a surefire way to boost employee enthusiasm, productivity, and performance and usher in astonishing results for any organization.Raving Fans brilliantly schooled managers on how to turn customers into raving fans. Gung Ho now brings the same magic to employees. Here is the story of how two managers saved a failing company and turned in record profits with record productivity. The three core ideas of Gung Ho are surprisingly simple: worthwhile work guided by goals and values; putting workers in control of their production; and cheering one another on. Their principles are so powerful that business leaders, reviewing the manuscript for Ken and Sheldon, have written to say, Sorry. Ignored instructions. Have photocopied for everyone. I promise to buy books, but can't wait. We need now Like Raving Fans, Gung Ho delivers.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/68/815/428/068815428X_b.jpg", "price_data" : { "retail_price" : "26.99", "online_price" : "26.99", "our_price" : "26.99", "club_price" : "26.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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"Gung Ho! Turn on the People in Any Organization" by Ken Blanchard and Sheldon Bowles is a look at spiritual fulfillment from a different perspective. As the title makes clear, the idea here is for the boss to make sure that employees feel engaged on the job.

How do you do that? The authors of "Raving Fans" lay out a simple three-step strategy in this non-fiction work that they tell in terms of a fable:

1. Make sure employees know why their work is important.

2. Give employees control of how to do their jobs.

3. Provide encouragement.

This strategy is hard to do. But if more bosses were doing it, we wouldn't have this current spate of books, would we?

Reviewed by Paul B. Brown.