The Guru Hoax
by Jay Huling


Overview - Are your marketing experts really experts? Or did they simply buy their credentials from a diploma mill? Get ready for The Guru Hoax to be revealed. Behind door number one: a marketing consultant with 30-plus years' experience of success. Behind door two: out-of-work frauds and recently graduated wannabes disguised as advertising and branding gurus. Who will YOU pay to create YOUR marketing? Jay Huling will show you their schemes, ruses, tricks, cons, gaffs, and lies . . . and how they use the truth to fool you.

  Read Full Product Description
 
For Delivery
In Stock.
This item is Non-Returnable.
FREE Shipping for Club Members help
 
> Check In-Store Availability
search store by zipcode

 
 
New & Used Marketplace 4 copies from $37.89
 
 
 

More About The Guru Hoax by Jay Huling
 
 
 
Overview
Are your marketing experts really experts? Or did they simply buy their credentials from a diploma mill? Get ready for The Guru Hoax to be revealed. Behind door number one: a marketing consultant with 30-plus years' experience of success. Behind door two: out-of-work frauds and recently graduated wannabes disguised as advertising and branding gurus. Who will YOU pay to create YOUR marketing? Jay Huling will show you their schemes, ruses, tricks, cons, gaffs, and lies . . . and how they use the truth to fool you.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9780359842810
  • ISBN-10: 035984281X
  • Publisher: Lulu.com
  • Publish Date: September 2019
  • Page Count: 272
  • Dimensions: 9.02 x 5.98 x 0.75 inches
  • Shipping Weight: 1.22 pounds


Related Categories

Books > Business & Economics > General

 
BAM Customer Reviews