High-Profit Selling : Win the Sale Without Compromising on Price
by Mark Hunter Csp


Overview -
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. High-Profit Selling teaches readers to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind. By explaining how short-term strategies are destructive to the long-term sustainability of a business, this eye-opening book helps readers instead focus their energy on "profit sales" that successfully execute product price increases while maintaining and strengthening current customer relationships. You'll learn how to avoid negotiating, actively listen to customers, match the benefits of products or services with customers' needs and pains, confidently communicate value, and ensure prospects are serious and not shopping for price. Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.

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More About High-Profit Selling by Mark Hunter Csp
 
 
 
Overview
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. High-Profit Selling teaches readers to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind. By explaining how short-term strategies are destructive to the long-term sustainability of a business, this eye-opening book helps readers instead focus their energy on "profit sales" that successfully execute product price increases while maintaining and strengthening current customer relationships. You'll learn how to avoid negotiating, actively listen to customers, match the benefits of products or services with customers' needs and pains, confidently communicate value, and ensure prospects are serious and not shopping for price. Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.


This item is Non-Returnable.

 
Details
  • ISBN-13: 9780814420096
  • ISBN-10: 0814420095
  • Publisher: Amacom
  • Publish Date: February 2012
  • Page Count: 272
  • Reading Level: Ages 18-NA
  • Dimensions: 8.99 x 6.03 x 0.82 inches
  • Shipping Weight: 1.08 pounds


Related Categories

Books > Business & Economics > Sales & Selling - General
Books > Business & Economics > Consumer Behavior - General
Books > Business & Economics > Customer Relations

 
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