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{ "item_title" : "How Minds Change", "item_author" : [" David McRaney "], "item_description" : "A powerful, compassionate investigation of why it's so hard to change your mind--and the transformative effects that follow when you do--by the internationally bestselling author of You Are Not So Smart A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them. --Adam Grant, #1 New York Times bestselling author of Think Again and host of the podcast WorkLife PORCHLIGHT BOOK AWARD WINNER What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? Can you finally have a productive conversation about politics with your uncle at the next family gathering? How does an ordinary person find the courage to leave a cult? Can widespread social change only take place when a generation dies out? Inspired by curiosity and underpinned by diligent research, How Minds Change is an expansive, big-hearted journalistic narrative for our divided times, told with David McRaney's trademark humor, compassion, and scientific inquiry. In engaging chapters built around eye-opening interviews and anecdotes--featuring psychologists and neuroscientists, and also former cult members, conspiracy theorists, and political activists--McRaney shows why illusions like The Dress captivate (and break) the internet; how conversational techniques can crack hardened attitudes; and what miracles are possible when we show up with open minds and a better understanding of how the human brain works. Reaching surprising and thought-provoking conclusions, How Minds Change demonstrates that the ability to uncover our own motives and beliefs--and understand those of others--may be the greatest persuasive tool of all.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/59/319/029/0593190297_b.jpg", "price_data" : { "retail_price" : "30.00", "online_price" : "30.00", "our_price" : "30.00", "club_price" : "30.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "30.00" } }
How Minds Change|David McRaney
How Minds Change : The Surprising Science of Belief, Opinion, and Persuasion
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Overview

A powerful, compassionate investigation of why it's so hard to change your mind--and the transformative effects that follow when you do--by the internationally bestselling author of You Are Not So Smart

"A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them." --Adam Grant, #1 New York Times bestselling author of Think Again and host of the podcast WorkLife

PORCHLIGHT BOOK AWARD WINNER

What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? Can you finally have a productive conversation about politics with your uncle at the next family gathering? How does an ordinary person find the courage to leave a cult? Can widespread social change only take place when a generation dies out?

Inspired by curiosity and underpinned by diligent research, How Minds Change is an expansive, big-hearted journalistic narrative for our divided times, told with David McRaney's trademark humor, compassion, and scientific inquiry. In engaging chapters built around eye-opening interviews and anecdotes--featuring psychologists and neuroscientists, and also former cult members, conspiracy theorists, and political activists--McRaney shows why illusions like The Dress captivate (and break) the internet; how conversational techniques can crack hardened attitudes; and what miracles are possible when we show up with open minds and a better understanding of how the human brain works.

Reaching surprising and thought-provoking conclusions, How Minds Change demonstrates that the ability to uncover our own motives and beliefs--and understand those of others--may be the greatest persuasive tool of all.

Details

  • ISBN-13: 9780593190296
  • ISBN-10: 0593190297
  • Publisher: Portfolio
  • Publish Date: June 2022
  • Dimensions: 9.25 x 6.23 x 1.18 inches
  • Shipping Weight: 1.18 pounds
  • Page Count: 352

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