Overview
A powerful, compassionate investigation of why it's so hard to change your mind--and the transformative effects that follow when you do--by the internationally bestselling author of You Are Not So Smart
"A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them." --Adam Grant, #1 New York Times bestselling author of Think Again and host of the podcast WorkLife
PORCHLIGHT BOOK AWARD WINNER
What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? Can you finally have a productive conversation about politics with your uncle at the next family gathering? How does an ordinary person find the courage to leave a cult? Can widespread social change only take place when a generation dies out?
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Details
- ISBN-13: 9780593190296
- ISBN-10: 0593190297
- Publisher: Portfolio
- Publish Date: June 2022
- Dimensions: 9.25 x 6.23 x 1.18 inches
- Shipping Weight: 1.18 pounds
- Page Count: 352
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