menu

How to Win an Indian Election : What Political Parties Don't Want You to Know
by Shivam Shankar Singh




Overview -
What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country?
Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes readers into the forbidden world of election war-rooms and gives them a glimpse of how strategy is formulated, what works with voters on the ground and what doesn't. Based on research, interviews and the author's own experiences, this book is invaluable for its insight into the inner workings of politics, political parties and what really makes for a winning election campaign.

  Read Full Product Description
 
eBook

Retail Price: $18.00
$13.65

(Save 24%)

Download

Format: EPUB What's this?
Language: English

This item is only available to U.S. and Canada billing addresses.

 
 
 
 

More About How to Win an Indian Election by Shivam Shankar Singh

 
 
 

Overview

What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country?
Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes readers into the forbidden world of election war-rooms and gives them a glimpse of how strategy is formulated, what works with voters on the ground and what doesn't. Based on research, interviews and the author's own experiences, this book is invaluable for its insight into the inner workings of politics, political parties and what really makes for a winning election campaign.


This item is Non-Returnable.

 

Details

  • ISBN: 9789353054731
  • Publisher: Penguin Random House India Private Limit
  • Imprint: Ebury Press
  • Date: Feb 2019
 

BAM Customer Reviews