{ "item_title" : "The Idea Guide", "item_author" : [" David Ceolin "], "item_description" : "Have you ever had a business idea and wondered if it would work? Author David Ceolin has spent over 30 years around business ideas as a banker, entrepreneur, and investor. His book, The Idea Guide, is a step-by-step business planning system that has received excellent reviews from over a dozen small business associations and periodicals. For example, Profit Magazine calls The Idea Guide a useful detailed handbook for analyzing business ideas. An easy-to-understand guide ideal even for beginners, each step of the book covers a different business planning element like pricing, creating features and benefits, determining potential market size, writing a marketing plan, hiring employees, analyzing breakeven points, completing financial forecasts, planning operations and more. Each step of the book uses the same consistent format:1) Easy-to-understand background on the various business planning topics such as product, competition, finances, marketing, sales, personnel, and more.2) Easy-to-follow examples of other businesses.3) Planning questions that help you organize your thoughts and ideas to turn into a plan.4) Evaluator's Thoughts: the insider tips of potential partners, banks, investors as they analyze your idea. The appendix of The Idea Guide even shows you how to turn your answers into a customized business plan ready to show potential partners, suppliers, investors, and banks.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/77/740/680/1777406803_b.jpg", "price_data" : { "retail_price" : "18.95", "online_price" : "18.95", "our_price" : "18.95", "club_price" : "18.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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