{ "item_title" : "The Idea", "item_author" : [" Erik Bork "], "item_description" : "THE IDEA is a manual for conquering the most important part of the screenwriting or fiction writing process -- the first part. Most writers rush too quickly through choosing a story idea, so they can dive into writing it. And it's the biggest reason most projects don't move forward in the marketplace: producers and editors are underwhelmed by the central concept. Multiple Emmy- and Golden Globe-winning screenwriter/producer Erik Bork (HBO's Band of Brothers) explains the seven key ingredients in stories that have a chance of selling and reaching a wide audience - in any genre or medium.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/73/275/301/1732753016_b.jpg", "price_data" : { "retail_price" : "12.95", "online_price" : "12.95", "our_price" : "12.95", "club_price" : "12.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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