Overview
Learn from the leading resource on the latest inbound marketing techniques
As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas H genhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques:
- Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends
- Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization
- Focuses on leveraging existing platforms like social media sites and community for inbound marketing success
Inbound Marketing and SEO is a must-have for marketers in today's online world.
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Details
- ISBN-13: 9781118551554
- ISBN-10: 1118551559
- Publisher: Wiley
- Publish Date: June 2013
- Dimensions: 9.31 x 7.41 x 0.79 inches
- Shipping Weight: 1.17 pounds
- Page Count: 360
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