{ "item_title" : "The Investor's Compass", "item_author" : [" Caroline Maina "], "item_description" : "Investing is inherently uncertain. Whether you are buying stocks, bonds, real estate, or other financial instruments, no investment is entirely risk-free. The future is unknown, markets fluctuate, and even the most carefully researched decisions carry the possibility of loss. Yet, some investors consistently achieve long-term financial success, while others struggle. The key difference is not the absence of risk, but rather how well investors understand, manage, and align risk with their personal circumstances. At the heart of this alignment is a concept called risk tolerance: the degree to which an individual can endure variability in investment returns without making decisions that compromise their long-term goals. Risk tolerance is both emotional and financial: it reflects what you feel comfortable with and what your resources can realistically withstand.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/825/051/9798250512985_b.jpg", "price_data" : { "retail_price" : "20.00", "online_price" : "20.00", "our_price" : "20.00", "club_price" : "20.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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