menu

Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management
by Alice M. Tybout and Tim Calkins and Philip Kotler




Overview -

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:

  • The latest thinking on key branding concepts, including brand positioning and design
  • Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio
  • Techniques for building a brand-centered organization
  • Insights from senior managers who have fought branding battles and won

This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

  Read Full Product Description
 
eBook

Retail Price: $22.99
$19.95

(Save 13%)

Download

Format: EPUB What's this?
Language: English

This item is only available to U.S. and Canada billing addresses.

 
 

This item is Non-Returnable.
FREE Shipping for Club Members help
Not a member? Join Today!

 
 
 
 

More About Kellogg on Branding by Alice M. Tybout; Tim Calkins; Philip Kotler

 
 
 

Overview

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:

This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.


This item is Non-Returnable.

 

Details

  • ISBN: 9781118046036
  • Publisher: Wiley
  • Date: Jan 2011
 

BAM Customer Reviews