Lead with a Story : A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
by Paul Smith


Overview - Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques.  Read more...

 
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More About Lead with a Story by Paul Smith
 
 
 
Overview
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

 
Details
  • ISBN-13: 9780814420300
  • ISBN-10: 0814420303
  • Publisher: Amacom
  • Publish Date: August 2012
  • Page Count: 280
  • Reading Level: Ages 18-NA
  • Dimensions: 9.28 x 6.34 x 1.15 inches
  • Shipping Weight: 1.25 pounds


Related Categories

Books > Business & Economics > Business Communication - General
Books > Business & Economics > Management - General
Books > Business & Economics > Leadership

 
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