Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
- ISBN-13: 9780307887894
- ISBN-10: 0307887898
- Publisher: Currency
- Publish Date: September 2011
- Dimensions: 8.38 x 5.84 x 1.19 inches
- Shipping Weight: 0.98 pounds
- Page Count: 336