{ "item_title" : "MSP marketing", "item_author" : [" Paul Green "], "item_description" : "You enjoy logical tech work... and marketing seems like a dark art. It's the total opposite of what you're good at.The problem is this: If you own an MSP, you must do marketing to:Generate leadsWin new clientsPay your staff moreAnd make lots of profit... so you can have a GREAT lifestyle.This book has the answer. Inside, you'll find an easy 3 step lead generation system that's been field tested by hundreds of MSPs across the globe. If you're not a 'book person', don't worry. It's a quick, fun and easy read.The book starts out shocking you with a remarkable fact. Paul Green suggests more than 80% of MSPs do NO proactive marketing, meaning the 20% that do have an almost unfair market advantage. He then explains how in order to grow the business you want, and ultimately the lifestyle you and your family want, you need to proactively find and win new clients.Richard Tubb, Amazon reviewThis book is designed to be a 60 minute readInside you'll discover:Why your family are desperate for you to improve your marketingThe 4 big problems that stop MSPs from winning new clientsThe world's most powerful MSP lead generation systemWhat to do, in what order (you'll finish the book with a checklist of 11 marketing tasks)And why you should NOT be doing these tasks yourself... delegate them to your staff or freelancersAbout the authorPaul Green is the world's go-to MSP marketing expert. Based in the UK, he works with more than 700 MSPs all over the world.Since 2016, he's been helping MSPs generate more leads with his MSP Marketing Edge program. Paul is a former journalist and radio presenter. He hosts the world's most popular podcast on MSP marketing. Look for Paul Green's MSP Marketing Podcast where you get podcasts.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/830/113/9798301132094_b.jpg", "price_data" : { "retail_price" : "6.99", "online_price" : "6.99", "our_price" : "6.99", "club_price" : "6.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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