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Magic Words : The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence
by Tim David




Overview -
Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement--skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication.

You will learn:

  • The secret word that Harvard psychologists discovered is the key to unlocking human motivation
  • How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you
  • The number one mistake that managers make during 1-on-1's, and the one simple word that can fix it all
  • What Dale Carnegie dubs "the sweetest sound in any language"
  • How one tiny word can instantly change someone's mind for the better
  • The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down
  • How the infamous "But Eraser" works and why so many people mess it up
  • The REAL magic behind the word "thanks"


The seven words:
Magic Word #1 - Because
Magic Word #2 - Name
Magic Word #3 - If
Magic Word #4 - But
Magic Word #5 - Absolutely
Magic Word #6 - Thanks
Magic Word #7 - Help

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Overview

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement--skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication.

You will learn:

  • The secret word that Harvard psychologists discovered is the key to unlocking human motivation
  • How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you
  • The number one mistake that managers make during 1-on-1's, and the one simple word that can fix it all
  • What Dale Carnegie dubs "the sweetest sound in any language"
  • How one tiny word can instantly change someone's mind for the better
  • The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down
  • How the infamous "But Eraser" works and why so many people mess it up
  • The REAL magic behind the word "thanks"


The seven words:
Magic Word #1 - Because
Magic Word #2 - Name
Magic Word #3 - If
Magic Word #4 - But
Magic Word #5 - Absolutely
Magic Word #6 - Thanks
Magic Word #7 - Help



This item is Non-Returnable.

 

Details

  • ISBN-13: 9780735205390
  • ISBN-10: 0735205396
  • Publisher: Prentice Hall Press
  • Publish Date: December 2014
  • Page Count: 160
  • Reading Level: Ages 18-UP
  • Dimensions: 8.7 x 5.9 x 0.6 inches
  • Shipping Weight: 0.6 pounds


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