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Making and Marketing a Successful Creative Business : A Crafter's Guide
by Fiona Pullen




Overview -
A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters.
The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen. Craig De Souza, CHA-UK

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More About Making and Marketing a Successful Creative Business by Fiona Pullen

 
 
 

Overview

A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters.
The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen. Craig De Souza, CHA-UK


This item is Non-Returnable.

 

Details

  • ISBN-13: 9781782215295
  • ISBN-10: 1782215298
  • Publisher: Search Press
  • Publish Date: September 2018
  • Page Count: 240
  • Dimensions: 8.2 x 6.7 x 0.7 inches
  • Shipping Weight: 1.35 pounds


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