Marketing to the Affluent
by Thomas J. Stanley


Overview -
The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.

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More About Marketing to the Affluent by Thomas J. Stanley
 
 
 
Overview
The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.

 
Details
  • ISBN-13: 9780070610477
  • ISBN-10: 0070610479
  • Publisher: McGraw-Hill Education
  • Publish Date: August 1997
  • Page Count: 336
  • Dimensions: 9.14 x 6.02 x 0.98 inches
  • Shipping Weight: 1.06 pounds


Related Categories

Books > Business & Economics > Marketing - General

 
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