menu

Marketing the Arts : An Introduction
by Anthony Rhine




Overview -
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches--by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: -market research -marketing strategy -value creation -branding -customer acquisition -market distribution -pricing strategy -sustaining customers and value Features include: -Discussion questions and classroom activities -Case studies of real life situations -Commentary by current professional practitioners -Companion website

  Read Full Product Description
 
local_shippingFor Delivery
In Stock.
This item is Non-Returnable.
FREE Shipping for Club Members help
 
storeBuy Online Pickup At Store
search store by zipcode

 
 
New & Used Marketplace 7 copies from $41.81
 
 
 
 

More About Marketing the Arts by Anthony Rhine

 
 
 

Overview

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches--by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: -market research -marketing strategy -value creation -branding -customer acquisition -market distribution -pricing strategy -sustaining customers and value Features include: -Discussion questions and classroom activities -Case studies of real life situations -Commentary by current professional practitioners -Companion website


This item is Non-Returnable.

 

Details

  • ISBN-13: 9781538128954
  • ISBN-10: 1538128950
  • Publisher: Rowman & Littlefield Publishers
  • Publish Date: May 2020
  • Page Count: 274
  • Dimensions: 9 x 6 x 0.62 inches
  • Shipping Weight: 0.9 pounds


Related Categories

 

BAM Customer Reviews