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Marketing to the 90s Generation : Global Data on Society, Consumption, and Identity
by A. Parment
Other Available Formats
Overview
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
This item is Non-Returnable
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Details
- ISBN-13: 9781137444295
- ISBN-10: 1137444290
- Publisher: Palgrave MacMillan
- Publish Date: December 2014
- Dimensions: 8.6 x 5.5 x 0.7 inches
- Shipping Weight: 0.9 pounds
- Page Count: 185
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