Millennials Are Not Aliens : ...But They Are 80 Million Americans Who Are Changing How We Buy, Sell, Vacation, Invest, and Just about Everything El
by Gui Costin


Overview - As Millennials step into positions of greater authority and power, they will, without a doubt, modify their marketing strategies to sell to people of their generation exactly as they wish to be sold to, which puts a lot of us on a timed collision course. The invention and usage of the Internet taught Millennials to play the game in a different way and if we want to remain competitive and connect with this generation, we have to adapt to their way of playing. Educating yourself on Millennial habits is the first step in a longer journey to figuring out the best way to appeal to their style of connecting, buying and investing. Millennials Are Not Aliens is Gui Costin's survival guide to adapting to a future that will be owned by 80 million Millennials in the United States and 2.7 billion globally.

  Read Full Product Description
 
In Stock.

FREE Shipping for Club Members
 
> Check In-Store Availability

In-Store pricing may vary

 
 
 
 

More About Millennials Are Not Aliens by Gui Costin
 
 
 
Overview
As Millennials step into positions of greater authority and power, they will, without a doubt, modify their marketing strategies to sell to people of their generation exactly as they wish to be sold to, which puts a lot of us on a timed collision course. The invention and usage of the Internet taught Millennials to play the game in a different way and if we want to remain competitive and connect with this generation, we have to adapt to their way of playing. Educating yourself on Millennial habits is the first step in a longer journey to figuring out the best way to appeal to their style of connecting, buying and investing. Millennials Are Not Aliens is Gui Costin's survival guide to adapting to a future that will be owned by 80 million Millennials in the United States and 2.7 billion globally.

 
Details
  • ISBN-13: 9781946633422
  • ISBN-10: 1946633429
  • Publisher: Forbesbooks
  • Publish Date: February 2019
  • Page Count: 195
  • Dimensions: 9.1 x 6.2 x 0.8 inches
  • Shipping Weight: 1.1 pounds


Related Categories

Books > Business & Economics > Consumer Behavior - General

 
BAM Customer Reviews