{ "item_title" : "Mockups 101", "item_author" : [" Igor Jese "], "item_description" : "Great simple straightforward approach to using mockups. Mockups visually represent the system before it's been built. They are easy to do, but what makes the biggest difference is how you actually use those mockups. This book will help you to: Get early feedback from clients. Use mockups to improve communication with customers and developers. Avoid common problems encountered on the wide variety of different situations. A short book that distills the essence of why and when mockups should be used. Chapters About This Book Help Your Customers Understand What They Are Going to Get PART I: Creating and Using Mockups 1. The Basic Mockup Routine 2. Make It Obviousat Mockups Are Not the Real Thing 3. Provoking the Right Feedback 4. Discussing the Mockups Effectively 5. Mocking-Up the Outputs PART II: Putting It All Together 6. Mockups as a Spec 7. Real World Case Studies 8. A Cautionary Tale 9. Choosing the Right Mockup Tool Last Words About the Author Take-Aways by Chapter", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/51/216/730/1512167304_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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