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Music, Markets and Consumption
by Daragh O'Reilly and Gretchen Larsen and Krzysztof Kubacki




Overview -

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.

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More About Music, Markets and Consumption by Daragh O'Reilly; Gretchen Larsen; Krzysztof Kubacki

 
 
 

Overview

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.


This item is Non-Returnable.

 

Details

  • ISBN: 9781908999535
  • Publisher: Goodfellow Publishers Ltd
  • Imprint: Goodfellow Publishers
  • Date: May 2014
 

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