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The Naming Book|Brad Flowers
The Naming Book : 5 Steps to Creating Brand and Product Names That Sell
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Overview

A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.

Details

  • ISBN-13: 9781599186665
  • ISBN-10: 1599186667
  • Publisher: Entrepreneur Press
  • Publish Date: March 2020
  • Dimensions: 8.9 x 6 x 0.6 inches
  • Shipping Weight: 0.6 pounds
  • Page Count: 164

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