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Nation Branding in Modern History
by Carolin Viktorin and Jessica C. E. Gienow-Hecht and Annika Estner




Overview -

A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

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More About Nation Branding in Modern History by Carolin Viktorin; Jessica C. E. Gienow-Hecht; Annika Estner

 
 
 

Overview

A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.



This item is Non-Returnable.

 

Details

  • ISBN-13: 9781789207934
  • ISBN-10: 1789207932
  • Publisher: Berghahn Books
  • Publish Date: November 2020
  • Page Count: 300
  • Dimensions: 9 x 6 x 0.63 inches
  • Shipping Weight: 0.89 pounds

Series: Explorations in Culture and International History #9

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