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The New Rules of Green Marketing|Jacquelyn A. Ottman

The New Rules of Green Marketing : Strategies, Tools, and Inspiration for Sustainable Branding

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Overview

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.

Details

  • ISBN-13: 9798228715615
  • ISBN-10: 9798228715615
  • Publisher: Ascent Audio
  • Publish Date: February 2011

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