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The New Rules of Green Marketing : Strategies, Tools, and Inspiration for Sustainable Branding
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Overview
Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
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Details
- ISBN-13: 9798228715615
- ISBN-10: 9798228715615
- Publisher: Ascent Audio
- Publish Date: February 2011
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