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Perfect Phrases for Fundraising
by Beverly Browning




Overview -
THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME

Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed. Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for:

  • Telephone soliciting
  • YouTube, Facebook, and Twitter
  • One-on-one meetings
  • Board of director appeals
  • Organization website campaigns

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More About Perfect Phrases for Fundraising by Beverly Browning

 
 
 

Overview

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME

Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed. Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for:

  • Telephone soliciting
  • YouTube, Facebook, and Twitter
  • One-on-one meetings
  • Board of director appeals
  • Organization website campaigns


 

Details

  • ISBN-13: 9780071793735
  • ISBN-10: 0071793739
  • Publisher: McGraw-Hill Education
  • Publish Date: August 2012
  • Page Count: 176
  • Dimensions: 7.9 x 4.9 x 0.5 inches
  • Shipping Weight: 0.4 pounds

Series: Perfect Phrases

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