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The Personal MBA 10th Anniversary Edition
by Josh Kaufman




Overview -

The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.

Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.

The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.

Inside you'll learn concepts such as:

The 5 Parts of Every Business
You can understand and improve any business, large or small, by focusing on five fundamental topics.

The 12 Forms of Value
Products and services are only two of the twelve ways you can create value for your customers.

4 Methods to Increase Revenue
There are only four ways for a business to bring in more money. Do you know what they are?

Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.

The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.

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More About The Personal MBA 10th Anniversary Edition by Josh Kaufman

 
 
 

Overview

The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.

Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.

The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.

Inside you'll learn concepts such as:

The 5 Parts of Every Business
You can understand and improve any business, large or small, by focusing on five fundamental topics.

The 12 Forms of Value
Products and services are only two of the twelve ways you can create value for your customers.

4 Methods to Increase Revenue
There are only four ways for a business to bring in more money. Do you know what they are?

Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.

The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.


 

Details

  • ISBN-13: 9780525543022
  • ISBN-10: 0525543023
  • Publisher: Portfolio
  • Publish Date: September 2020
  • Page Count: 496
  • Dimensions: 8.3 x 5.4 x 1.1 inches
  • Shipping Weight: 1.05 pounds


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