Persuade|Andres Lares
Persuade : The 4-Step Process to Influence People and Decisions
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Transform your ability to persuade and negotiate with this practical new resource

In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.

In this important book you'll discover:

  • Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
  • Real world examples and practical exercises to illustrate and practice the concepts discussed
  • A fun yet rigorous approach of a complex subject that can be practically applied in any business situation

Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.


  • ISBN-13: 9781119778516
  • ISBN-10: 1119778514
  • Publisher: Wiley
  • Publish Date: July 2021
  • Dimensions: 9.1 x 6.1 x 1 inches
  • Shipping Weight: 0.95 pounds
  • Page Count: 256