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Popular Media and Health Communication
by Kimberly N. Kline and Jay Baglia




Overview -
Recognizing the power of popular media -- television, film, internet, music mobile media -- to highlight health issues in the public forum and to set agendas in public policy, this work provides a comprehensive discussion of the theory and methodological considerations in the study of popular media and health communication. Illustrating health communication research in contemporary contexts, authors Kimberly N. Kline and Jay Baglia detail the theories that explain mass media influence and the appropriate methods for assessing the implications of specific mass-mediated experiences. A key feature of this volume is the illustration of the theories underlying the entertainment-education approach to health communication. A targeted and timely discussion of media's role and influence in conveying messages about health and illness, this book is intended for advanced students in health communication and related disciplines who need to understand the theories and methodologies applicable to doing research in this area.

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More About Popular Media and Health Communication by Kimberly N. Kline; Jay Baglia

 
 
 

Overview

Recognizing the power of popular media -- television, film, internet, music mobile media -- to highlight health issues in the public forum and to set agendas in public policy, this work provides a comprehensive discussion of the theory and methodological considerations in the study of popular media and health communication. Illustrating health communication research in contemporary contexts, authors Kimberly N. Kline and Jay Baglia detail the theories that explain mass media influence and the appropriate methods for assessing the implications of specific mass-mediated experiences. A key feature of this volume is the illustration of the theories underlying the entertainment-education approach to health communication. A targeted and timely discussion of media's role and influence in conveying messages about health and illness, this book is intended for advanced students in health communication and related disciplines who need to understand the theories and methodologies applicable to doing research in this area.


This item is Non-Returnable.

 

Details

  • ISBN-13: 9780805862591
  • ISBN-10: 0805862595
  • Publisher: Routledge
  • Publish Date: August 2011
  • Page Count: 1

Series: Routledge Communication

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