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"item_title" : "Positioning",
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Overview
Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback.
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Details
- ISBN-13: 9780071373586
- ISBN-10: 0071373586
- Publisher: McGraw-Hill Companies
- Publish Date: January 2001
- Dimensions: 7.9 x 5.3 x 0.5 inches
- Shipping Weight: 0.5 pounds
- Page Count: 224
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