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Positioning|Al Ries
Positioning : The Battle for Your Mind
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Overview

Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback.

Details

  • ISBN-13: 9780071373586
  • ISBN-10: 0071373586
  • Publisher: McGraw-Hill Companies
  • Publish Date: January 2001
  • Dimensions: 7.9 x 5.3 x 0.5 inches
  • Shipping Weight: 0.5 pounds
  • Page Count: 224

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